Domestic consumption of methanol industry has grown rapidly
Domestic consumption of methanol industry has grown rapidly
For methanol industry will open the new market is currently the most urgent task, in addition to maintain the original market, industry experts said Zhang Baorong, methanol new markets opening up should be consistent with the time development trend, with the latest technology to connect, to be compatible with industry development present situation, for now, the first online marketing model is given priority to with the Internet technology. The methanol industries are now actively expand online market, in addition to all kinds of methanol online platform, industry APP has successfully launched, for the majority of workers, and customers provide the most rapid know source channels and products in the market.
Market information for traditional industry the importance of self-evident, so also for methanol industry, only in-depth market, grasp the latest developments in industry, can according to the change of the market in real time to adjust their market strategy, and the network is definitely the most rapid circulation channels of information. Zhang Baorong said, online platform can realize the seamless joint between sellers and buyers, this direct communication can make the fastest production enterprise for consumers, at the same time in the production of its own products and marketing strategies make positive coping strategies. In fact, this is largely beneficial to the development of the industry as a whole. The application of network methods can help the methanol industry to form a relatively transparent and efficient and benign operation system. "In addition, the online Internet can also enable the methanol industry to quickly open up a wide online market and promote a marketing upgrade," zhang stressed.
In recent years, with the rapid development of China's chemical industry, methanol consumption has grown faster. Since 2001, the consumption of methanol in China has been increasing, with an average annual growth of 21.7 percent, and the apparent consumption of 2010 has reached 20.92 million tons. And in 2009 the automotive fuel methanol and the vehicular methanol gasoline (M85) standards have included methanol in energy products, make methanol has had dual role as a basic organic chemical raw materials and energy products. All indications are that the methanol industry in China will play an important role in national construction in the future.
Methanol consumption growth, however, not only has brought the production enterprises to speed up the production, more brought a certain degree of excess production capacity, according to industry experts, the causes of the methanol industry overcapacity situation lies in the contradiction between new capacity and backward production capacity on one hand, on the other hand lies in the low impact of imported methanol. Therefore, the methanol industry in China urgently needs to strictly control the new production capacity, and eliminate backward production capacity to find new market for new production capacity. In addition, the production equipment with small scale and relatively backward production technology should be shut down to improve the overall competitiveness of the methanol industry in China
